The hip companies now sport mantras. Small insightful sayings that focus a company on their ultimate goal. For example, Starbucks has "rewarding everyday moments". This mantra allows them to sell wonderful coffee but also cds, books, and even promote movies. Scott Bedbury talks about this idea of mantra in his book A Brand New World.
We all should have our own personal mantra. What is your purpose in business? Do you even have a job description? I struggled creating a personal mantra that covers all of my duties, but also encompasses my desires and passion. Seth Godin helps shape that mantra with an insight from a visit to a book trade show in New York.
Make things better.
Sounds easy, but how many times do you think about making things better in your daily routine. This mantra can apply to all aspects of life. Do you make things better for your clients by being the best in your industry in their world? How do you make things better in your marriage? How do you make things better for your children?
Making things better goes beyond punching the clock and bringing home the bacon. Who's life are you going to make better today because of what you do or what you say?
reposted for test purposes