Are you a THEE or are you an A?
Scott tells us Mama’s Ladas in downtown Sioux Falls, South Dakota is THEE place for an enchilada. Not only does Mama's Ladas serve the best enchilada in town, but they only serve enchiladas. The only choice is deciding if you want chicken or beef. No menu, no dessert tray, no wine list.
This type of service starts word of mouth, lands articles in media, and gets labeled as unique and worth while.
Are you the THEE in your industry or just another A?