Lifespring hospital has exactly three things to do.
1. Realize their customers have expectations.
2. Exceed their expectations.
3. Do better at that every single day.
Similar to the golden rule, this short list seems quite easy, but actually proves quite difficult.
Only the truly talented company would know their customer's expectations. Or at least the company and individuals that seek to discover the expectations.
Then once those expectations are known, few will have the ability and resources to exceed the expectations. Or at least have the determination and creativity to exceed.
If accomplishing these first two goals happen, then stamina and fortitude become the top priority. If you can manage to run your business at this level, you will become the starbucks of your industry.