Technology and the internet continue to change the game for so many industries. Travel agents lost most of their value with the growth of people booking trips online. The valuable information that only travel agents knew in the past is now found online for free.
The agents that are still in business find it frustrating fielding phone calls to quote prices and then losing those people to the online sites once they give up the information.
Now, some travel agents will be charging a fee to find the rates for those that call. I am not sure if there is a way to overcome the dying industry, but this strategy of a search fee won't work. The limited contact agents had with potential client will drop severely once people know of this new fee.
If there is a way to reinvent this industry, travel agents better change sooner than later.
Travel agencies are not the only industry being forced to change or die. As we figure out the true potential of the internet, more and more industries will face change.
Are you ready for the revolution?
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