Coke Japan releases a new product every 21 days. Of course, many of these will fail.
If you have ever visited a place that serves pop from all over the world. You will realize why they fail.
The take home message is that Coke Japan knows that they will fail on the majority of their releases. Yet, because they are willing to try, sometimes they discover the new product that changes the market.
When is the last time you tried to discover something new?