What does is cost?

When a client's first question revolves around how much your product or your service costs, do you answer with a dollar amount?

Does that question make you nervous?

You are a professional. You are an expert. But what is the client actually buying from you though?

Are you selling remarkable service, convenience, the best, the only or are you relying on your low price?

You have the choice. Are you going to do what no one else is doing in your industry or are you going to be the wal-mart of your industry.

Just remember it is easy for a competitor to their lower prices.

Tell me, what is the client buying from you?